Lead Generation

13 Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach
By Glenn Ebersole

Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rusty and no longer work? What lead generation tools are you using? And are the tools you are using producing results?

So many people over so many years have told me that they just cannot grow their service business. They will complain that they can’t seem to generate enough leads. After listening to them complain, I ask them what and how many lead generation tools they are using? The majority of the time they tell me that they advertised in the Yellow Pages and mailed some letters. And that was the total of their lead generation efforts. Wow, and they are complaining that they do not get enough leads.

It has been my experience that the more lead generation tools you use, the more leads, clients and revenue you will generate. But, you must use productive and proven lead generation tools that give you a good ROI (return on investment). The more effective lead generation tools you use, the more stable the growth of your service business you will experience. What I mean by that is if you are using 5, 10 or more lead generation tools and some of those tools start becoming less effective, you have numerous other tools still working for you. And this is much safer than using only 1 or 2 lead generation tools and having one of those fail. It is essentially a risk management strategy. Having said that, what approach would you prefer, multiple tools or one or two tools?

Reflecting on what have been successful tools for me in the past, your Strategic Thinking Business Coach identified thirteen (13) proven lead generation tools to apply to your service business. And here they are in no priority order.

1. Follow-up

2. Free special reports, tip sheets, articles

3. Networking

4. Referrals

5. Web site

6. Publicity

7. Newsletter

8. Targeted email

9. Speaking engagements

10. Seminars, workshops, continuing education

11. Free consultations

12. Targeted direct mail letters

13. Special events

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com

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Tags: service businesses, yellow pages, return on investment, lead generation, business coach, risk management strategy, generation efforts, tool kit, successful tools, service business